ZRT Launches a Brand Growth Program and Puts Its 95037 Call Center to the Test

  95037, ZRT’s new call center, finally entered its trial run in late September, marking the first 95-call number in China’s trust industry to go operational.

  The 95037 customer care system was launched as part of a Brand Growth Program, a key initiative ZRT kicked off while celebrating its 30th anniversary to assist the comprehensive financial service provider in its endeavor to upgrade customer experience and give its brand a facelift. As an integrated service platform that allows customers to book products, check assets, lodge complaints, apply for or enquire about new services, etc., the call center will join the upcoming overhauled official portal and its related “Wealth” app to form the multimedia customer care system, accessible via phone, video, web, WeChat, email, and text message. Once built, the system will provide automatic tracking of customer contacts and trace analysis, enabling ZRT to manage its customers by class and group and meet their needs with the best-suited value-added services.
Previous Article:ZRT and Lujiazui Green Finance Special Committee Ink an MOU to Fuel Green Finance
Next Article:ZRT: Drive for Transformation Increasingly Entrenched for 30-Year-Old Company



  Beijing Zhongrong Dingxin Investment Management Co. Ltd. (ZRTDX) is an investment subsidiary wholly owned by ZRT and approved by CBRC with a paid-in capital of 1.5 billion yuan. Filed with the Asset Management Association of China, ZRTDX is a qualified manager of private security funds that provides professional asset management services through the issuance of private funds, being specifically specialized in private equity investments, comprehensive services for public companies, security investments and cash management. ZRTDX has a competent professional team with rich experience in operations, project development and risk management and also has a long-standing record of excellent performance. 







  Zhongrong Fund, formerly known as SSGA Fund, was established after being approved by CSRC on May 16, 2013, finalizing registration in SAIC and obtaining a business license on May 31, 2013. Today, as permitted by CSRC, it is qualified to engage in fund collection and sales, general asset management, asset management for special clients and other related business with a current paid-in capital totaling 1.15 billion yuan.

  The ownership structure of the company sees ZRT contributing 51% of shares and Shanghai Rongcheng Investment Co. Ltd. contributing 49%. ZRF adopts an improved risk-control system, which targets client demands and follows laws pertaining to fund development, while relying on the powerful strengths of shareholders and utilizing a steady operating style. As it makes its presence known in various aspects and directions, the company strives to create compelling values for its investors and is devoted to providing them with long-term and stable returns. 


Zhongrong International Capital Management Limited (HongKong)


  Carrying the No.4 and No.9 licenses issued by SFC, ZRICM is engaged in direct investment and asset management business to provide financing and investment support to both sides of cross-border transactions. Leveraging upon the unique advantages of extensive clients network in China and direct access to international capital market in Hong Kong, ZRICM is specialized in providing integrated financial solutions including direct investment and asset management.